![hollister-case-study](https://plus-virtual.com/wp-content/uploads/2021/06/hollister-case-study.jpg)
Hollister
Virtual product launch
![ceraplus-copy](https://plus-virtual.com/wp-content/uploads/2021/06/ceraplus-copy.jpg)
Online Product Launch
Hollister Incorporated is a company that develops, manufactures, and markets healthcare products and services worldwide. They came to plus-virtual with a product that needed launching via web but with no knowledge or expertise on how to do it.
Start to Finish service
plus-virtual provided advice on how to produce a fully branded, professional webinar platform to successfully launch the product.
Keeping Hollister involved throughout, plus-virtual created a platform to suit this purpose, scripted and produced the presentation and rehearsed the Hollister staff before going live.
![hollister-webinar](https://plus-virtual.com/wp-content/uploads/2021/06/hollister-webinar.jpg)
![hollister-interactive](https://plus-virtual.com/wp-content/uploads/2021/06/hollister-interactive.jpg)
Interactive
Live polls, Q&As and competitions helped the conference partially retain the feel of a live product launch with delegates being encouraged to get involved.
What Hollister thought
“The event itself was a great success…
…working with plus group was a great experience, I felt like I was working with colleagues I had known for years…
…I could not fault it.”
Ian Poulter, Regional Manager, Hollister