Virtual product launch

Online Product Launch

Hollister Incorporated is a company that develops, manufactures, and markets healthcare products and services worldwide. They came to plus-virtual with a product that needed launching via web but with no knowledge or expertise on how to do it.

Start to Finish service

plus-virtual provided advice on how to produce a fully branded, professional webinar platform to successfully launch the product.

 Keeping Hollister involved throughout, plus-virtual created a platform to suit this purpose, scripted and produced the presentation and rehearsed the Hollister staff before going live.


Live polls, Q&As and competitions helped the conference partially retain the feel of a live product launch with delegates being encouraged to get involved.

What Hollister thought

“The event itself was a great success…

…working with plus group was a great experience, I felt like I was working with colleagues I had known for years…

…I could not fault it.”

Ian Poulter, Regional Manager, Hollister