Making an event accessible time-wise for a global audience can be tricky – think time zones… even planning a local event needs careful thought and research. Whether it’s being aware of national holidays or other events in your market place, you need to find a time that will maximise attendance. Research available analysis to see when your target audience is typically online… or ask them. Social media platforms are the best place to do this – simply ask the question or post a poll. With reference to social media you still need to consider the best time to post.
Hashtag or not to hashtag
Promoting your event is not just about hashtags, although used correctly they can be very helpful in targeting your audience and creating online conversations.
Maybe consider a well-targeted teaser / countdown campaign to entice visitors to your virtual event. Using all social media tools available to you, leak sneak previews of your key note speaker, a glimpse of your new product or even create an early opportunity for networking – whatever you think might be the right incentive for your audience… and maybe a carefully considered hashtag of course.
The big event
When it comes to the actual event you need to create content that is completely customer focussed… from product videos and live demos to downloadable brochures. Make sure it’s as inclusive and as accessible as possible… considering captions in easily readable fonts and maybe audio descriptions wherever possible for visual content. There is power in communication so engage with customers through live streaming and webinars with Q&A sessions. Keep them interested and hanging around with quizzes, competitions, gamify your site with leader boards even prize draws. Make sure there is a designated moderator during Q&A sessions to field questions so they don’t go ignored. Experience has taught us that anything virtual / online is prone to glitches – so make sure you have tested your platform in advance… this includes getting your speakers to test their own internet connections and check videos, images, presentations are all present and correct. FAQs will help your guests out but having on hand tech support is better.